Who are Unboring?

Born from Frustration.
Built on Love.

We’ve sat through the same dry talks, stood at the same lifeless booths, and watched the same tired formats get recycled year after year.

So, we did something about it.

Plan an Unboring Event

Sara and Kelly – the perfect partnership, with a combined experience of 30 years in Cyber.

They bring Logic & Emotion – Remember, it’s never just one or the other – it’s gotta be both!

For your marketing and sales to be successful it must appeal to both the EMOTIONS and the LOGIC of your customers. Research has shown that customers make decisions based on a combination of both. No exceptions even in Cybersecurity!

Sara – The Calm in the Chaos

Sara makes it all happen. With 15 years in tech companies, she’s deeply experienced in building brands, bold events, and standout startups. She knows how to make a product shine – thinking creatively and pushing past the obvious. From intimate dinners to packed-out conferences, Sara delivers experiences that connect, inspire, and run seamlessly, always with people at the heart of it.

B2B doesn’t need to feel BORING.

Joy is a logistics problem. We solve it.

Kelly – The Creative Disruptor

Kelly has spent her career helping cybersecurity companies stand out in a sea of sameness. She’s a strategist, a storyteller, and a marketer who actually gets the tech and the people.

She’s led brands, launched campaigns, and knows exactly what doesn’t work when it comes to events. Spoiler: it’s most of what’s out there.

If it doesn’t feel human, it’s forgettable.

The Unboring Way

We’re Unboring. We exist to create unforgettable marketing to make Cybersecurity accessible for everyone. We’re a team of individuals who know that to go further, we go together.

Our values are invaluable. We stand by them in everything we do, in the work we create, the people we work with and the culture we are building.

Find the Unboring Way

Always question and push boundaries. Don’t just do it because it has always been done. Think Big – Idea, Projects, Clients, Ambitions.

Obsess Over Customers

Focus on customer needs above all else

Progress Over Perfection

Encourage taking action instead of waiting for the perfect solution

Put Family First

Unconditionally. Be a good human being.

Wall of Love

What The Industry Says About Us

“ABILITY TO EMPATHISE WITH OUR BUYERS ”

...and understand how content should be moulded to maximise engagement is fantastic. Cybersecurity marketing tends to be quite dry but Unboring was always be able to find an interesting angle and deliver 90% of the content from the seed of an idea.”
Andrew Papastefanou
CEO, Talanos Cybersecurity
☆☆☆☆☆
“ABILITY TO EMPATHISE WITH OUR BUYERS”

...and understand how content should be moulded to maximise engagement is fantastic. Cybersecurity marketing tends to be quite dry but Unboring was always be able to find an interesting angle and deliver 90% of the content from the seed of an idea.”

Andrew Pappafotiou
Andrew Papastefanou
CEO, Talanos Cybersecurity
“CONTENT CREATION WITH UNBORING WAS ANYTHING BUT TRADITIONAL ”

Working with Unboring on our marketing strategy brought clarity, structure, and a fresh take on our brand. They have a real knack for turning complex ideas into sharp, actionable plans. We walked away with messaging that feels like us – and connects.”
Dr. Andrea Cullen
CEO, CAPSLOCK
☆☆☆☆☆
“CONTENT CREATION WITH UNBORING WAS ANYTHING BUT TRADITIONAL”

Working with Unboring on our marketing strategy brought clarity, structure, and a fresh take on our brand. They have a real knack for turning complex ideas into sharp, actionable plans. We walked away with messaging that feels like us – and connects.”

Dr. Andrea Cullen
Dr. Andrea Cullen
CEO, CAPSLOCK
Sara is the ultimate events management professional. In fact, she makes it look easy. Always thinking ahead, dealing with difficult vendors, negotiating prices and meeting tight deadlines, Sara is the team member that everyone can count on. Sara demonstrates a high level of professionalism in each project she undertakes. I've personally seen her plan tradeshows (including getting a booth, coordinating travel arrangements and organizing marketing collateral), with success, in under three weeks. One of Sara’s rarest qualities as an events professional is her level-headedness and ability to work under pressure with tight (almost impossible) deadlines. Sara would be a true asset for any positions requiring events management skills and comes with my heartfelt recommendation.

Sonia was senior to Sara but didn’t manage Sara directly
Sonia Dorais
CEO @Chaser – Helping businesses get paid for their work
☆☆☆☆☆
Sara is the ultimate events management professional. In fact, she makes it look easy. Always thinking ahead, dealing with difficult vendors, negotiating prices and meeting tight deadlines, Sara is the team member that everyone can count on. Sara demonstrates a high level of professionalism in each project she undertakes. I've personally seen her plan tradeshows (including getting a booth, coordinating travel arrangements and organizing marketing collateral), with success, in under three weeks. One of Sara’s rarest qualities as an events professional is her level-headedness and ability to work under pressure with tight (almost impossible) deadlines. Sara would be a true asset for any positions requiring events management skills and comes with my heartfelt recommendation.

Sonia was senior to Sara but didn’t manage Sara directly

Sonia Dorais
Sonia Dorais
CEO @Chaser – Helping businesses get paid for their work
I had the pleasure to work with Sara while growing and expanding Stuart in the UK. Her extensive experience in B2B marketing combined with strong reporting and target driven mindset played an important role in our lead acquisition strategy.

A well-balanced professional with strong determination and great sense of humor.

Nicole worked with Sara on the same team.
Nicole Mazza
Founder & CCO @ Relay Technologies | Ex Stuart Delivery | Ex HotelTonight (Airbnb)
☆☆☆☆☆
I had the pleasure to work with Sara while growing and expanding Stuart in the UK. Her extensive experience in B2B marketing combined with strong reporting and target driven mindset played an important role in our lead acquisition strategy.

A well-balanced professional with strong determination and great sense of humor.

Nicole worked with Sara on the same team.



Nicole Mazza
Nicole Mazza
Founder & CCO @ Relay Technologies | Ex Stuart Delivery | Ex HotelTonight (Airbnb)
I do not write many recommendations on this platform but I must make the exception for Kelly. When i first engaged with Kelly at Core to Cloud we worked together on building the visibility and importance around that first line of defence in businesses security, which was the human element around security awareness and i must say Kelly is one of the best at marketing that message to the wider customer base with her innovative and unique style to getting the message across and therefore building the pipeline on what was a new up and coming vendor with its own very unique and exciting offering. Kelly really is a breath of fresh air when it comes to the IT industry and it was always a pleasure to work closely with her.
Alan Taylor, Software Consultant
CDW
☆☆☆☆☆
I do not write many recommendations on this platform but I must make the exception for Kelly. When i first engaged with Kelly at Core to Cloud we worked together on building the visibility and importance around that first line of defence in businesses security, which was the human element around security awareness and i must say Kelly is one of the best at marketing that message to the wider customer base with her innovative and unique style to getting the message across and therefore building the pipeline on what was a new up and coming vendor with its own very unique and exciting offering. Kelly really is a breath of fresh air when it comes to the IT industry and it was always a pleasure to work closely with her.
Alan Taylor, Software Consultant CDW
Alan Taylor, Software Consultant
CDW
I have worked with Kelly on a number of end user engagement activities, and would jump at the chance to do so again, 100%. In terms of work: Kelly is a hard working, communicative, creative and an outside of the box thinker. The organisation, structure, effectiveness, production and follow up to all of the events I was engaged with alongside Kelly, were amazing, and produced great results, some with a 35% plus business conversion rate, from first attendance to sale within 6-9 months. In terms of as a person: Kelly is empathetic, approachable and fun. All of this translates into the events I have seen her and her teams run first hand. Kelly empowers the team around her, and would be an asset to any marketing department, either as a director or advisor.
Ben Turnball, Vendor Manager
Exclusive Networks
☆☆☆☆☆
I have worked with Kelly on a number of end user engagement activities, and would jump at the chance to do so again, 100%. In terms of work: Kelly is a hard working, communicative, creative and an outside of the box thinker. The organisation, structure, effectiveness, production and follow up to all of the events I was engaged with alongside Kelly, were amazing, and produced great results, some with a 35% plus business conversion rate, from first attendance to sale within 6-9 months. In terms of as a person: Kelly is empathetic, approachable and fun. All of this translates into the events I have seen her and her teams run first hand. Kelly empowers the team around her, and would be an asset to any marketing department, either as a director or advisor.
Ben Turnball, Vendor Manager Exclusive Networks
Ben Turnball, Vendor Manager
Exclusive Networks
I have had the pleasure of working with Kelly over a number of years both in my time at SentinelOne and Horizon3. She is without doubt one of the best marketing leaders I have seen in the channel during many years in IT. The combination of creativity alongside flawless execution is her speciality. We could always rely on Kelly and her team to push the boundaries with their ideas and ingenuity in helping to create real pipeline for vendors. The team culture she created within her marketing team was clear to see from the constant energy and enthusiasm they had for their work. I look forward to working with Kelly for many years to come!
Pete Carfee, Channel EMEA
Horizon
☆☆☆☆☆
I have had the pleasure of working with Kelly over a number of years both in my time at SentinelOne and Horizon3. She is without doubt one of the best marketing leaders I have seen in the channel during many years in IT. The combination of creativity alongside flawless execution is her speciality. We could always rely on Kelly and her team to push the boundaries with their ideas and ingenuity in helping to create real pipeline for vendors. The team culture she created within her marketing team was clear to see from the constant energy and enthusiasm they had for their work. I look forward to working with Kelly for many years to come!
Pete Carfee, Channel EMEA Horizon
Pete Carfee, Channel EMEA
Horizon
There are a handful of people everyone meets in their careers who indelibly stand out as exceptional. People whom you always have in mind for the day you start your own business or a role comes up where you get to work with them again. Kelly is this person. I have worked with Kelly on a number of occasions over the years - and each time I have been awestruck by her professionalism, subject matter knowledge and the quality of her work. My only regret is that we haven't worked together more often. For Marketing, content, GTM, brand, events, leadership and ideas, Kelly is always at the top of my list.
Chris Payne, Principal Product Manager
Axway
☆☆☆☆☆
There are a handful of people everyone meets in their careers who indelibly stand out as exceptional. People whom you always have in mind for the day you start your own business or a role comes up where you get to work with them again. Kelly is this person. I have worked with Kelly on a number of occasions over the years - and each time I have been awestruck by her professionalism, subject matter knowledge and the quality of her work. My only regret is that we haven't worked together more often. For Marketing, content, GTM, brand, events, leadership and ideas, Kelly is always at the top of my list.
Chris Payne, Principal Product Manager Axway
Chris Payne, Principal Product Manager
Axway
Kelly truly is a "CMO of all trades." Whether it's content, events, or partnerships, she effortlessly masters them all with creativity and enthusiasm. Her ability to juggle multiple responsibilities while consistently delivering outstanding results makes her invaluable. Working with Kelly is always a genuine pleasure - her positive energy and collaborative spirit elevate everyone around her. Highly recommended!
Aviv Cohen, CMO
Pentera
☆☆☆☆☆
Kelly truly is a "CMO of all trades." Whether it's content, events, or partnerships, she effortlessly masters them all with creativity and enthusiasm. Her ability to juggle multiple responsibilities while consistently delivering outstanding results makes her invaluable. Working with Kelly is always a genuine pleasure - her positive energy and collaborative spirit elevate everyone around her. Highly recommended!
Aviv Cohen, CMO Pentera
Aviv Cohen, CMO
Pentera
I had the pleasure of working closely with Kelly during my tenure at Lacework, and I can confidently say that she is an exceptional professional. Kelly's expertise in AI and cybersecurity is truly impressive, as evidenced by her recent participation in a panel at University College London, where she discussed various aspects of artificial intelligence. ​ Beyond her technical acumen, Kelly's positive attitude and collaborative spirit make her a joy to work with. Her ability to inject brightness and positivity into the workplace is often missed in many professional environments. ​ Kelly's dedication to continuous learning and her proactive approach to challenges have significantly contributed to her team's success. I wholeheartedly recommend Kelly and look forward to working closely with her again now that I am at Bugcrowd.​
Vas Kospanos, Regional Marketing Manager
Bugcrowd
☆☆☆☆☆
I had the pleasure of working closely with Kelly during my tenure at Lacework, and I can confidently say that she is an exceptional professional. Kelly's expertise in AI and cybersecurity is truly impressive, as evidenced by her recent participation in a panel at University College London, where she discussed various aspects of artificial intelligence. ​ Beyond her technical acumen, Kelly's positive attitude and collaborative spirit make her a joy to work with. Her ability to inject brightness and positivity into the workplace is often missed in many professional environments. ​ Kelly's dedication to continuous learning and her proactive approach to challenges have significantly contributed to her team's success. I wholeheartedly recommend Kelly and look forward to working closely with her again now that I am at Bugcrowd.​
Vas Kospanos, Regional Marketing Manager Bugcrowd
Vas Kospanos, Regional Marketing Manager
Bugcrowd
Kelly is a breath of fresh air with creative, dynamic ideas that always keep ROI top of mind. She has a strong grasp of the full marketing lifecycle, from brand awareness and lead generation to customer engagement and digital campaigns, creating some of the coolest content I've seen. She excels at bringing people along with her ideas while fostering a collaborative environment that encourages mutual input and teamwork.
Jake Dhillion, Account Director
Gytpol
☆☆☆☆☆
Kelly is a breath of fresh air with creative, dynamic ideas that always keep ROI top of mind. She has a strong grasp of the full marketing lifecycle, from brand awareness and lead generation to customer engagement and digital campaigns, creating some of the coolest content I've seen. She excels at bringing people along with her ideas while fostering a collaborative environment that encourages mutual input and teamwork.
Jake Dhillion, Account Director Gytpol
Jake Dhillion, Account Director
Gytpol
Kelly consistently brings new and innovative ideas to get the interest of potential clients. Understands the need for an overall GTM strategy and despite the number of vendors she works for she has a solid good underrating of all the technologies enabling her to execute effectively.
Kate Baker, Partner Manager EMEA
Immersive Labs
☆☆☆☆☆
Kelly consistently brings new and innovative ideas to get the interest of potential clients. Understands the need for an overall GTM strategy and despite the number of vendors she works for she has a solid good underrating of all the technologies enabling her to execute effectively.
Kate Baker, Partner Manager EMEA Immersive Labs
Kate Baker, Partner Manager EMEA
Immersive Labs

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